Sydney, NSW: Matildas clash smashes ratings records

August 17, 2023 Viral10 News 0

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The Seven Network says the Matildas’ Women’s World Cup clash with England on Wednesday night was the most-watched television program ever in Australia.

The OzTAM audience measurement system showed the football broadcast reached 11.15 million Aussies, with an average audience of 7.13 million – the biggest audience recorded since the system started in 2001.

OzTAM only measures in-home viewing, so those figures don’t include viewers in pubs, clubs and other live sites.

Seven Melbourne managing director and head of network sport Lewis Martin said Australia was captivated as the Matildas did us proud.

“Although their FIFA Women’s World Cup 2023 journey ended last night, the Matildas have rewritten the history books and captured the hearts and minds of the nation with a performance that is sure to inspire generations of Australians for many years to come,” Mr Martin said.

“Seven is beyond proud to have played a part in bringing Australia together around our screens, as the Matildas’ performance captured the Australian spirit like nothing we have seen in decades.”

The game’s average audience included a national broadcast audience of 6.17 million on Seven (4.5 million in the capital cities) and another 957,000 viewers on 7plus – smashing the record for the most streamed event ever in Australia.

The home side was bundled out of contention for the World Cup after their 3-1 loss to England.

The Lionesses will play Spain in the final on Sunday, while the Matildas fight it out with Sweden for third place on Saturday.

Seven’s coverage of the World Cup has reached 14.04 million broadcast viewers so far, plus another 3.4 million on streaming service 7plus.

More than 433 million minutes of content has been watched on 7plus to date.

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