Swimwear brand’s ‘shocking’ bikini stunt at Miami Swim Week slammed

A popular swimwear brand was accused of cultural appropriation after outfitting one of its models with a Native American headdress during Miami Swim Week.

Videos shot during Amarotto’s swimwear show, the annual fashion event, have angered many because the clips featured a model wearing an Indian war bonnet.

The headgear with feathers is traditionally worn by the male leaders of the American Plains Indians, who have earned great respect in their tribe.

Originally they were sometimes worn in battle, but today they are mainly used for ceremonial occasions and are a well-known symbol of strength and bravery for the Native Americans.

The use of the traditional culture of an ethnic minority for original clothing or to promote a brand and ultimately to make a profit is generally considered “offensive”.

For this reason, an image of a model wearing a leopard-print one-piece with a Native American headdress has sparked anger online, with many calling it “appalling.”

“Absolutely horrific and disrespectful. Please, please, PLEASE stop it. I understand our culture is beautiful, but it is OUR culture. And it should be treated with respect. Despite the ‘intentions’, it is wrong, everyone knows it. So stop it,” one person wrote on Instagram.

“This has nothing to do with indigenous culture,” another explained.

One said: “I’m shocked this was approved. The designer should be ashamed of herself for being so uncreative and uneducated when it comes to tribal regalia. A war bonnet is NOT meant for the runway.”

News.com.au has contacted Amarotto Swimwear for comment.

Others demanded an apology from the brand, which describes its pieces as “handmade by artists in Colombia,” adding that there was “absolutely no excuse” for the stunt.

“Cultural appropriation is a big NO in 2024,” raged one.

“This is offensive as hell. If this isn’t your culture then don’t pretend it is,” added another.

One of them announced that he would boycott the swimwear brand, stating that he could “never” support it.

“Doing something like this in 2024 is frankly embarrassing,” one person interjected.

“2005 called, they want their cultural appropriation (and bad taste) back,” mused another.

One of the others boiled over and wrote: “It gives the colonists energy.”

Leave a Comment

URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL