‘Should be illegal’: KitKats and tomato sauce combination goes viral

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The latest disturbing food trend to grace people’s For You pages on TikTok is a KitKat bar smeared with… tomato sauce.

Whether drizzled with it, dipped in it like a chip, or completely covered in it, the combination of the popular chocolate and tomato spice has gone viral in every way imaginable. The New York Post reports.

Of course, many people find this strange combination repulsive, but others think it’s worth a try.

The trend seems to have first made the rounds in 2021, but has made a comeback – so much so that even Heinz and KitKat themselves are jumping on the bandwagon.

KitKat’s official Instagram account posted a video of employees testing the combination for themselves. Reviews were mixed – and reactions in the comments were mixed.

“I think it will take some time for this trend to catch on,” someone joked.

“Prison. Now. Goodbye,” wrote another.

“The fact that this is coming from the official KitKat site scares me,” said another.

Even KitKat Canada jokingly expressed concern, commenting: “Is everything OK over there?”

One TikTok user tried it in response to a comment claiming the snack was “surprisingly good,” and although he “had his doubts,” he laughed after taking a bite.

“Does the government know about this?” he asked.

“This feels illegal. This should be illegal. Why does this work?”

“How do people come up with these combinations? Was it like, ‘Oops, I spilled my ketchup on it and was like, ‘Screw it, I’m still eating it’??” one person asked in the comments.

“I can’t decide if I’m more upset about the combination or the way you ate the KitKat,” wrote another, referring to the fact that the user bit into the bar rather than breaking it.

While this combination may not be an obvious choice, there’s a reason why it works and why it gets some surprisingly positive reviews.

The saltiness of the sauce actually complements the sweet cocoa of the KitKat—similar to the sweet and salty treats that people often crave. The sweetness and tartness of the two also pair well together, as does the crunchy texture of the bar and the umami notes of the tomato sauce.

The combination of tomatoes and chocolate is not so far-fetched when you consider that, according to Foodie, tomatoes are actually made from berries.

Could this be the big snack combo of the future? Heinz and KitKat seem to think so, hinting at a possible collaboration.

The two brands posted a model of a “KitKat’chup” bar on Instagram.

“What were y’all drinking before posting this????” commented one concerned fan.

“There’s still time to delete this,” joked another.

This article originally appeared in the New York Post and was reproduced with permission

Read related topics:Tick ​​​​Tock


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