New partnership to boost luxury ocean travel for Saudis

URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL URL

The second edition of Athar – Saudi Festival of Creativity, the largest gathering of the creative marketing industry in the Kingdom, has officially announced the launch of the Athar Awards 2024. The registration period for the awards runs until September 5th. Submissions of some of the region’s most creative campaigns from public and private agencies, entrepreneurs and freelancers are welcome.

The awards support the goals of Saudi Vision 2030 by promoting and celebrating creativity as a key driver of economic growth, shining a spotlight on the creative marketing ecosystem and recognizing its outstanding work in promoting education, sustainability and innovation.

Taking place from November 5-6 at the Crowne Plaza Riyadh RDC Hotel and Convention, the festival brings together experts and decision-makers from around the world and celebrates the power of creative marketing as an enabler and accelerator of Saudi Arabia’s sustainable and thriving economy. The festival culminates with the Athar Awards ceremony on November 6.

Ian Fairservice, Chairman of Athar Festival and Managing Partner of Motivate Media Group, said: “As Saudi Arabia’s premier and most prestigious creative industry awards, the Athar Awards 2024 is a stunning opportunity for the Kingdom’s marketers and creatives and an unprecedented platform to showcase the country’s efforts to harness creativity and innovation to become a global force.”

Mohamed Al-Ayed, Vice Chairman of Athar Festival and CEO of TRACCS, added: “Creativity is at the heart of Saudi Arabia’s cultural identity, and the potential of our country’s youth, who are both creative and tech-savvy, greatly enhances the growth of the creative economy, which is critical to achieving the goals of Vision 2030.”

As the first of its kind to recognise and celebrate outstanding creative marketing achievements in the country, the Athar Awards 2024 sets a new benchmark for progress.”

The 2024 awards ceremony will honor campaigns, individuals and organizations in categories that reflect Saudi Arabia’s unique cultural and strategic needs. Campaign awards include Best Empowerment Campaign, Best Innovative Campaign, Best Cultural Campaign, Best National Day Campaign, Best Sustainability Campaign, Best Environmental Campaign, Best Destination Campaign, Best National Development Campaign, Best Transformation Campaign, Best Campaign for the Future of Saudi Arabia, Best Business Growth Campaign, Best Nonprofit Campaign, Best Partnership Campaign and Best Government Campaign.

Leave a Comment