Man who lost brother to suicide wins support of Woolworths

When Adam Mumford left his brother’s house one evening almost six years ago, he had no idea that his brother would commit suicide just minutes later.

Less than an hour after Adam left his brother Jason Mumford one night in July 2018, police called Adam and made a harrowing request for him to come and identify his body.

Adam described the sequence of events that followed, including having to break the news to their mother, as “a very, very harrowing experience.”

Jason, a 50-year-old father of two, was struggling with some problems at work and a recent breakup with his partner, but Adam felt these were not hurdles he couldn’t overcome.

Just a month earlier, he had been working to launch a mental health program in Lismore in the Northern Rivers of New South Wales, where he served as the council’s town centre manager.

He was confident that the program would be broadcast nationally the following year.

“The program was a huge success and we had a lot of support and a lot of participants. It was really, really cool,” said Adam.

“Then, a month later, my brother took his own life. It was a very, very difficult time.”

Adams’ death exacerbated the country’s worsening mental health crisis, and he felt a deep desire to make a difference in some way.

In memory of his brother, he developed a salt product called Soult – salt with soul.

Soult returns all profits directly to the community and has donated more than $10,000 to its charity partners in just 16 months.

In an exciting recent development, the product – which comes in four different flavours – has been acquired by Woolworths and will be available in over 200 stores across the country.

“Soult is designed for experimenting with food and to be a conversation starter when cooking for or with friends and family,” said Adam.

“Each flavour represents a moment in Jason and I’s lives – Lemon Myrtle (our childhood days of surfing and sand dunes), Chilli Chocolate (our love of California and Mexico), Rosemary & Garlic (barbecues and Sunday roasts) and Salty Sweet (our love of sweets).”

Adam had originally opened a food truck selling hot chips with different types of salt. He was inspired by a quirky, passionate project idea that Jason had about six months before his death.

The Chip Inn with Jase opened nine months after Jason’s death and quickly sparked an outpouring of support from the community. However, the van was eventually sold and Adam decided to focus on selling the popular salt online.

All profits from Soult, which promotes sharing food and feelings, go directly to mental health organizations including Headspace and StandBy.

Adam, who has several qualifications in mental health, hoped to introduce his Share Days and Table It concepts into homes, schools and workplaces.

He said that although he had “tormented” himself with thoughts about how he could have acted differently to prevent his brother’s death, he now accepts that there was nothing he could have done.

“Everyone must understand that once [the thought] is there, it’s there. There was nothing more I could have done at that point that was in my power,” he said.

Although his brother’s death has shaken him deeply, the only bright spot is the impact he now wants to have on the wider community, Adam said.

“I know my brother would be so proud,” he said.

“I take time to reflect and see what is happening around me and I am grateful. This path is so incredibly rewarding and as sad as it sounds, I have my brother to thank for that.”

brooke.rolfe@news.com.au

Read related topics:Woolworths

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