Omoda and Jaecoo held a grand brand launch event on July 29 at the Fairmont Hotel in Riyadh.
The event attracted more than 250 media and industry key opinion leaders (KOLs) and received significant attention from the Saudi Ministry of Investment and the Ministry of Energy.
Several high officials attended the launch.
The event kicked off with a dazzling light show, and a digital hologram host made a surprise appearance to host the live event.
This innovative approach not only provided the audience with an immersive visual and auditory experience but also demonstrated Omoda and Jaecoo's commitment to future technology and fashion.
Omoda and Jaecoo target new lifestyle enthusiasts and urban elites. The former aims to explore new paths in the era of smart and electric cars, while the latter, with its fearless spirit of exploration, strives to break the boundaries of in the world car market.
In the Omoda series, the C5, with its “Art in Motion” design philosophy, has a unique and stylish crossover SUV look.
The exterior design combines the matrix matrix made of diamond, dynamic and strong waist, two-color 18-inch wheels, and SUV fastback coupe silhouette, which gives a sense of futuristic technology.
In terms of safety, the C5's body is made of 78 percent high-strength steel and comes standard with a powerful driving assistance system, providing safety and comfort for passengers.
At this event, the Omoda C5, as one of the star models of the OMODA series, demonstrated its distinctive and elegant crossover SUV approach with the “Art in Motion” design philosophy.
The exterior features a diamond matrix matrix, dynamic and strong waistline, 18-inch two-tone alloy wheels, and two SUV fastback silhouettes, highlighting its sense of futuristic technology.
This model, with world-class safety capabilities, has a body made of 78 percent high-strength steel and features advanced driving assistance systems to ensure passenger safety and comfort. .
The Jaecoo J7, with ARDIS all-terrain intelligent system, represents the concept “From Classic to Beyond Classic” series Jaecoo.
This system gives the J7 the ability to pass well on various difficult surfaces such as sand, mud and off-road, ensuring Saudi users can enjoy a driving experience in all conditions.
In terms of power, the J7 has a 1.6TGDI engine with a maximum torque of 290N·m, coupled with a 7-speed wet dual-clutch transmission, providing a great driving experience. All J7 models are built to the highest safety standards, featuring an energy-absorbing window frame design, more than 80 percent steel, and leading ADAS systems, combining “Beyond Classic” safety systems and intelligent safety. .
The general manager of Omoda and Jaecoo, Shawn Xu, gave a strategic speech during the launch ceremony, sharing the brand's outstanding achievements in the international market.
In just over a year since its establishment, Omoda and Jaecoo have achieved global sales of more than 260,000, and export sales in the first half of 2024 saw a 54 percent year-on-year increase .
This achievement not only confirms the brand's status as one of the fastest growing automotive brands in the world but also demonstrates its strong competitiveness in the global automotive market.
Behind these achievements is Omoda and Jaecoo's relentless pursuit of deep market penetration and product innovation.
In the future, Omoda and Jaecoo will continue to strengthen their presence in the Saudi market, positioning it as an important center for rapid development in the Middle East and global markets.
As a dedicated new energy vehicle brand, Omoda and Jaecoo will focus on the new energy sector, offering models with a variety of power options, including BEV, PHEV, and ICE, to meet demand. customer needs.
Omoda and Jaecoo's global strategy extends beyond the Middle East. In Europe, the brand is growing rapidly.
From the launch event in Spain this February, the establishment of the first factory in Barcelona, or and and and / or or sales and service networks and supply chain systems are fast but show service capabilities. and system-building capabilities in the global automotive industry.
In addition, the “Go Paris” tour event held during the 100th sporting event in Paris further highlighted the brand's excellence and determination to expand in the European market.
From a global perspective, Omoda and Jaecoo consider the European market as a testing ground for the viability of technology and products and as an important area for building an international brand.
According to the “2030 Strategy” plan, the brand aims to enter 60 countries and regions around the world, establish a global sales and service network of more than 3,000, and lead the trend of the automotive industry in through continuous technological innovation and product innovation, providing more security to customers worldwide. , a greener and smarter travel experience.
