Ford cuts Mustang Mach-E prices

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Ford has reduced the price of its electric Mustang Mach-E by up to $15,000 from the original price.

The blue oval has reduced the price of its competitor Tesla Model Y for the second time in the last six months.

The Mustang Mach-E is now available from $64,990 plus on-road costs – around $15,000 less than the car’s launch price last year. That’s $8,000 less than the price adjustment that made the car more attractive in December last year.

The premium price of the mid-range Mach-E model has been reduced to $79,990 plus road tax, which is $11,675 below the introductory price.

The price of the top-of-the-line Mustang Mach-E GT models fell below six figures for the first time and is now $97,990 plus road legal, $9,675 less than the car’s introductory price.

Ford’s E-Transit electric van also benefits from a price reduction of $15,000, so that it now costs just $89,990 plus on-road costs.

The manufacturer has also partnered with Evie Networks to install home charging packages for $2,580, which include a $400 credit that can be redeemed at Evie chargers across Australia.

The changes are a response to the extensive price reductions in the electric car market, most notably the Tesla Model Y, which currently costs just $55,900 plus on-road costs.

Rival brands such as Polestar ($15,000), Renault ($10,000) and Peugeot ($15,000) have also cut their prices in response to declining demand for electric cars.

Andrew Birkic, president and managing director of Ford Australia and New Zealand, said the changes made electric cars more accessible.

“These MLP price reductions provide even more value to our customers and make these great vehicles an option for even more people,” he said.

“Avoiding the cost and inconvenience of a gas station and simply plugging in the car while

You are at home is a great added value for EV owners, so we help our customers to facilitate at home

Charging while at the Ford dealer makes perfect sense.”

However, the changes were made in response to the car’s lukewarm acceptance among customers. So far this year, Ford has sold just 223 Mach-E, compared to 8,001 Tesla Model Y.

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