First group of pilgrims from UAE arrives for Hajj

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JEDDAH: Soudah Development, a real estate company owned by the Saudi Public Investment Fund, has partnered with Warner Bros. Discovery International to produce three short films to promote the beauty, culture and heritage of the Soudah region in the southwest of the Kingdom.

The focus of the partnership is on Soudah Peaks, a luxury mountain tourism destination in the Abha region, located 3,000 meters above sea level.

The documentaries will air worldwide this summer on WBD’s Discovery Channel, Food Network, Travel Channel, Eurosport 1 and 2, and international social media platforms.

Eng. Saleh Al-Oraini, CEO of Soudah Development, said: “We are delighted to partner with Warner Bros. Discovery to reveal the extraordinary beauty and cultural significance of the Soudah region and Saudi Arabia on a global scale.

“This collaboration represents a crucial step in our ambition to position Soudah as a unique luxury mountain tourism destination and we are confident it will delight travelers from all over the world.”

The diverse fauna and flora, the landscapes and the agricultural traditions of the Soudah region, such as beekeeping, are all addressed in the films.

Mike Rich, Head of International Brand Partnerships, Sports and Lifestyle, Warner Bros. Discovery, said: “Partnering with Soudah Development provides us with an exciting opportunity to showcase the unique appeal of Soudah Peaks across our influential media platforms.

“We are delighted to be able to present our viewers exciting stories about the natural wonders and cultural heritage of Soudah. ​​We look forward to a successful collaboration.”

The partnership comes after Saudi real estate developer Red Sea Global teamed up with Warner Bros. Discovery in April to produce a 45-minute documentary titled “Beneath the Surface: The Fight for Corals.”

Released on Earth Day, the film documents the work of Saudi freediver and environmental activist Salma Shaker and highlights the remarkable resilience of Red Sea corals and their central role in strengthening global coral health.

“Soudah is not just a tourist destination, it is a sanctuary of tranquility and natural wonders,” Saudi environmentalist Hussain Asiri told Arab News.

“I am sure that with this new attention we will see a concerted effort towards responsible tourism that values ​​and protects our environment while showcasing its magnificence to the world.”

Mohammed Al-Malky, a local tour guide, said: “Soudah’s beauty is not just a delight for us, it is a treasure that deserves worldwide recognition. Hopefully these documentaries will inspire more people to visit and experience the magic of our mountains and valleys.”

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