Coles unsalted peanuts: Supermarket slammed over peanuts packed in Vietnam instead of Australia

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Coles customers have criticised the supermarket giant for replacing a popular Australian-grown product with an imported variant packaged in Vietnam.

Coles’ own-brand unsalted peanuts once proudly boasted that the nuts were grown in Australia and roasted in sunny Queensland.

“You can’t go wrong with an Australian favourite snack,” it said on the packaging.

“Product of Australia.”

But all of this was removed to tell consumers that the “crowd favorite” product is now “packaged in Vietnam.”

Customers were quick to notice the change and expressed their disappointment on social media, with one consumer saying the packaging was “intentionally designed to look as similar to the Australian product as possible.”

“It’s also not clear – it just says ‘packaged in Vietnam’ – are the peanuts grown and roasted there? Or do they come from somewhere else? We don’t know because it doesn’t say anything,” wrote one user.

Another person said she lives near the peanut growing area in Kingaroy, Queensland, and would never eat imported peanuts.

“Our local industry employs hundreds of people. People, buy peanuts from Kingaroy,” they said.

“I’m not near Kingaroy, but I’m in Queensland and a supporter of Queensland peanut supporters.”

Another customer said he bought Coles peanuts because of their dark roasted flavor, but then discovered that they had recently been discontinued.

“Now they’re back and taste just like any other brand. That must be the reason,” they said.

“Exactly – the Queensland peanuts were damn good. We are equally disappointed in our household that they are gone,” one person replied.

“That’s how I noticed that it was an imported product, because the nut flavor was not present in the new packaging.

“When I immediately checked the pack, my suspicions were confirmed. I know it’s wasteful, but I had to throw the rest away. This was just as disgusting as Coles’ bait and switch tactics. They only increased my distrust of them.”

A Coles spokesperson said the company was proud to offer the widest range of own-brand products across all price points in Australia and that price-conscious customers were switching to own-brand alternatives in many categories.

“When sourcing Coles own brand unsalted peanuts, we consider a number of factors including shape, roast level, flavour and crunchiness,” the spokesperson said.

“The change in procurement is due to improved quality and is part of our commitment to deliver high quality products to our customers.”

The National Farming Federation was contacted for comment.

Read related topics:Coles

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