Coles responds to shopper’s scathing rant about price of fruit

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A Coles customer is facing a backlash after complaining about the price of a staple food item – forcing the supermarket to explain the reason for the product’s high price.

Rachael Arahill, a swimwear designer from Byron Bay, was so shocked by the price of strawberries during her last shopping trip that she criticized the supermarket on social media.

In the clip, she accuses the retailer of “robbery in broad daylight” after seeing that a 350g basket cost $9.50, saying: “Coles has lost its mind.”

But Ms Arahill’s complaint fell on deaf ears with Australians pointing out that their anger was unfounded. Many pointed out that it was not strawberry season, which also prompted Coles to respond.

“What the hell, I came to Coles to get some strawberries and please look at the prices,” she said in a video shared on TikTok.

“Are they joking?

“Nine dollars fifty for some strawberries. Is this a joke?”

However, her rant backfired after Coles issued a statement explaining the higher-than-usual prices.

“Fresh produce prices change based on seasonal growing conditions and for strawberries we are in a shoulder season so growing conditions are not optimal at the moment,” a spokesperson told news.com.au.

“As the weather warms and strawberry volumes increase, from around July to September, we will see a decline in strawberry prices.

“Customers can currently still find other fruits such as navel oranges and Pink Lady apples at good prices.”

The Australians did not treat Ms Arahill lightly and suggested that she research seasonal produce to get the best prices and deals.

“They’re out of season, baby. In the summer we get them for $2.50 to $3 a basket, sometimes cheaper,” one wrote.

“Pretty normal prices for strawberries out of season. It’s back in season in a couple of months, which happens twice a year in Australia, and then prices drop to about $1.50 a punnet. Nothing unusual,” agreed another.

One commented: “Come back in the summer when they’re all $2 and write a nice review for them.”

Strawberries are grown year-round in Australia, with summer harvests generally coming from farms in Victoria, South Australia, Tasmania, southern Western Australia and the Granite Belt of southeast Queensland.

In winter, most of the harvest is done on the Sunshine Coast and in Perth.

While the video frustrated some, others offered tips to help other shoppers get the most out of their purchase.

“I change my identity around food weekly. If it’s too expensive, I change trajectory,” one said.

“I buy frozen berries instead. Berries are so expensive otherwise,” agreed another.

Despite Ms Arahill’s mistake, many agreed, claiming that supermarket prices were “extortionate”.

“My salary hasn’t increased, but everything else has,” one person expressed his anger.

“This is crazy, isn’t it?” remarked another.

One said: “It’s not the season right now so a price increase is no surprise, but it’s awful.”

This is not the first time shoppers have expressed their frustration with out-of-season fruit and vegetables. Last year, Australians slammed supermarkets for “ridiculous” fruit prices.

Read related topics:ColesTikTok

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