Ashy Bines announces ‘shock’ closure of activewear brand Baseline

Ashy Bines has surprisingly announced the closure of her fitness brand just months after opening up about her “scary” health battle.

The 35-year-old fitness influencer said it was time to close Baseline by Ashy Bines, a “premium” activewear line that launched in January 2020, after she suffered a brain aneurysm in March.

Bines’ condition, caused by an unusual swelling or bulge in the wall of a blood vessel, had left her temporarily blind in one eye, prompting the mother of two to use the “wild” experience to reevaluate her life.

“The last few months have been a real rollercoaster and my health scares have made me reevaluate everything. Yet I am so grateful because I have learned so much about myself, about the business, what I enjoy, my strengths and weaknesses, and overall about what is important to me in my life,” she wrote on Instagram on Wednesday.

“The last few months in particular have shown me what I want more and what I want less of and when it is time to let go and move on to my next season.

“Close [Baseline] and part of me is definitely sad and will miss aspects of this wonderful brand, but I ALL know this is the right choice for my health, well-being and my next chapter.”

Bines also announced that she will undergo brain surgery in the coming weeks on the advice of her doctors.

“Now, just before my operation (only a few weeks away), I have a lot to do,” she said.

“This was definitely a hard decision, but also a really easy one. If you know what’s important to you, you MUST respect that and go in the direction that’s right for you.”

The Gold Coast influencer, who has almost a million followers on Instagram, had previously explained her decision to undergo surgery after doctors initially advised her that it was “unlikely” that the aneurysm would rupture due to its size.

“I know I’m going to be OK, BUT this is definitely the worst thing I’ve ever experienced and will ever experience,” she said last month.

“But how LUCKY I am that they found it and I can have surgery. Some people like my uncle and my grandmother didn’t have that chance and left us too soon.”

Her post, titled “The end of an era,” sparked a huge reaction from her fans, with many saying they were “devastated” by the announcement.

“I’m in shock. I did NOT expect this! Her baby! Of course it’s the right decision because health and family are more important, but I’m surprised,” one replied.

“You’ve built something so incredible… I’m so excited for all the epic things you do next and I’ll be here for you in this next chapter,” another replied.

One wrote: “Ohh Ash, I’m sending you a huge hug but I’m also devastated. I’ve never worn shorts or sports bras this comfortable and besides, the stability of my chest is way better than anything else.”

Some also found something positive in this news and spoke of their joy at being able to purchase Baseline items at a heavily discounted price as part of a surprise warehouse clearance sale.

“What sad news but my bank account is thrilled, I just bought 17 items,” one explained.

“Thank you for offering a plus size collection too. I love all my pieces and am sad but understand. I’m going to buy some now before they’re all gone,” added another.

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