A $6 item from Aldi is making waves on social media, leaving shoppers divided over whether it’s worth the hype.
Aldi has released Urban Eats-Style Brazilian Cheese Bread (450g) for $5.99 as part of the German supermarket’s limited-time range.
Cassidy was one of the TikTok users who discovered Aldi’s gluten-free Brazilian-style cheese bread, which has been available in stores since April.
“You’re telling me this was sitting in the freezer section at Aldi this whole time and I didn’t know about it,” Cassidy said.
“Today I really looked in the freezer for the first time.”
Cassidy made the Brazilian cheese bread in her air fryer and said it was “pretty darn good” for a gluten-free product. She described the cheese inside as “very chewy.”
Meanwhile, TikTok user @foodstuffthings said: “These Brazilian cheese sandwiches from Aldi Australia are a new favourite in our house!”
“They may not look particularly pretty, but my GOD they are addictive! Just look at that cheese pull,” the user added.
They compared the decadent treat to a savory and cheesy mochi.
However, other social media users had mixed reviews of the product.
“Yes, the best,” praised one person, while another added, “yummy, I love them.”
Others were not so impressed.
“I hated them until I was told to put salt on them,” one person commented.
“You are not nice,” said one, and another added, “Ugh, not nice.”
Kylie Warnke, Aldi’s purchasing expert, said the limited-time range was a “fantastic opportunity” to introduce some product innovations and re-introduce items popular with customers.
“With ready meals, fresh meal kits and frozen heroes, this curated range has been designed with customers in mind to make weeknight cooking easier with affordable, high-quality options,” she said.